Local Community Development Corporations

Tuesday, January 31, 2012

Visit Winston-Salem's New Marketing Campaign; W-S's Newest Park


Visit Winston-Salem, the tourism bureau of the city funded by the local tourism-related taxes, launched a new campaign Friday.  The campaign features ads in which a generic silhouette of a local asset like food, wine, art, culture, or history frames a picture of another such asset.  Click here for examples on the Winston-Salem Journal's website (they look really good).  The campaign, which also features a redesigned Visit Winston-Salem website (which also looks good), was launched in response to a study by the Randall Travel Marketing firm of what brought visitors to Winston-Salem:  the Winston-Salem Journal article linked above discusses the findings of that study in more detail.

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