Visit Winston-Salem, the tourism bureau of the city funded by the local tourism-related taxes, launched a new campaign Friday. The campaign features ads in which a generic silhouette of a local asset like food, wine, art, culture, or history frames a picture of another such asset. Click here for examples on the Winston-Salem Journal's website (they look really good). The campaign, which also features a redesigned Visit Winston-Salem website (which also looks good), was launched in response to a study by the Randall Travel Marketing firm of what brought visitors to Winston-Salem: the Winston-Salem Journal article linked above discusses the findings of that study in more detail.
