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The 6-year marketing deal with UPS involves 68 universities including Duke, Appalachian State, and Wake Forest. IMG College expects to make similar corporate-sponsorship deals in the future, each of which will require more help at their already 120-employee-strong operation on Trade Street in downtown Winston-Salem. Part of the UPS deal requires IMG to hire 6-12 new employees specifically dedicated to implementing the new deal.
IMG College is the new name of ISP Sports after it was purchased last year. For more information check out the IMG College website, the Winston-Salem Journal, and the Triad Business Journal.
*Photo by Brian Leon
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