The Piedmont Triad Research Park has been re-branded: Wake Forest Innovation Quarter (this is a link to the new website.) Distilled from talking heads, the idea behind the re-branding seems to be 1) distinguish its from Research Triangle Park (PTRP v. RTP), 2) to leverage Wake Forest's brand, and 3) broaden appeal away from biotech to include IT and other high-tech industries.
Other Articles on the New Quarter:
- The Winston-Salem Journal
- The Triad Business Journal
- Press Release from Wake Health